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The 2010 Marketing Prospectus is NOW AVAILABLE
Open to all industry operators and participants, there are opportunities from inkind support through to $100 advertising spaces through to TV buys. All is contained within the Outback NSW Marketing Prospectus 2010. To get your copy email us today
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Expressions of Interest need to be in by 6th November to ensure we book the media in time, booking forms will be accepted up to February 2010 for various activities.
The Darling River Run:
The Darling River Run started in market in March 2009 and will be in the media until July. The campaign is already having huge successes with over 1200 entries into the competition, 870 map requests and great feedback from the caravan & camping shows. We have also had excellent results from journalist support in major media with over $1.3M worth already been published. For more information on the Darling River Run go to www.darlingriverrun.com.au
Caravan & Camping Shows
These are now complete for this year as preparation starts on next years presence. We had some great feedback on our new stand and also the Darling River Run. This year we have a university study also assisting us on evaluating these shows and our return on investment. So far the data collected has indicated that we are successful in increasing the length of stay of tourists by attending these shows and providing information on what to see and do.
Broken Hill 2009 Activity
Broken Hill went into market in Feb / Mar with a TV campaign and print media. Great results were recorded from this campaign as visitation continues to grow in Outback NSW!
Bourke
The Back O Bourke Centre is gearing up for its official opening in October 2009. There will be radio and public relations activity surrounding this event and into peak season 2010.
Yanga National Park
Our newest Outback National Park is now open to the public and we had the pleasure of hosting Guide to the Good Life to the park in August 2009. New images are coming on line soon and we will have some more information for our media partners on Yanga National Park in November 2009.
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